Digital & CRM Specialist | Jobs in UAE by L’Oreal Middle East

By | November 25, 2020

Reports to: Digital Operations Director

DESCRIPTION:

Contribute to brand’s profitable growth by accelerating on D2C rollouts and implementing local CRM solutions to engage, retain, upsell & recruit consumers.

DUTIES AND RESPONSIBILITIES

• Manage the local roadmap for digital projects and act as country lead for tools governance & user management as per security guidelines

• Support brands on ecommerce D2C roll-out and collaborate with cross-functional teams including analytics, merchandising, IT, legal, etc

• Plan and deliver local CRM strategies across all brands encouraging customer retention and customer loyalty

• Onboard all brands on CRM golden rules and must have activations, support on campaigns and monitor ROI behind them

• Manage the local CRM platform set-up and optimize the platform use, ensue it works seamlessly across the organization

• Manage customer database to ensure data is clean, rich and segmented effectively for targeted marketing activities. Leverage insights on database from customer segmentation to profiling and LTV analysis

• Be CMO budget keeper by aligning on costs with internal and external stakeholders, following up with controllers and brands to ensure values match in digital A&Ps, and be responsible to create all CMO POs & GRs.

INTERNAL STAKEHOLDERS:

MARKETING, PR, DIGITAL, ECOMMERCE, CDO

EXTERNAL STAKEHOLDERS:

AGENCY (Media, CRM, Social, Web)

KNOWLEDGE AND EXPERIENCE

• 2/3 years’ experience in digital marketing

• Languages: written & spoken English and Arabic

• Use of digital tools is a must (Web Analytics, Social Analytics, CRM tools and platform, etc)

SKILLS AND ABILITIES

• Strong project management knowledge and ability to handle multiple projects simultaneously

• Solid analytical skills and detailed-oriented

• Pro-active, entrepreneurial individual with a constant drive for results

• Understanding and passion for digital landscape, trends, tools & technology innovation

For more than a century, we have devoted our energy and our competencies solely to one business: beauty. We have chosen to offer our expertise in the service of women and men worldwide, meeting the infinite diversity of their beauty desires. We are committed to fulfilling this mission ethically and responsibly.



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